Excellent! The first step is to fill out your online profile. In 2020, it is predicted that 40% of the US workforce will be freelance based. With this, the competition is fierce! You must set yourself apart from the others. The best way to do this is via your online resume, better known as your profile page. The famous American film actor, Will Rogers, coined the phrase “You never get a second chance to make a first impression.” Let’s face it, employers make judgements based on first impressions which is typically your profile picture. Clients overlook logos, graphics and caricatures when choosing a freelancer. They are looking for a real person who appears friendly, honest and professional. So, let’s start with helpful tips for your profile picture that will help you achieve top level opportunities.
- Face the Camera and Smile: Clients are looking for warm, friendly and honest people. Someone they can connect to.
- Focus is on You: Clients want to be engaged with you, not your surroundings. Choose a neutral background color. Crop your profile picture just below your shoulders and focus on you.
- Adequate Light: To ensure your photo is not too harsh, avoid fluorescent lighting and opt for natural light instead.
- Resolution Matters: Ensure that your photo is clear and free of blur. The recommended resolution is a minimum of 280×280 pixels.
- Business Attire: Clients are looking for a professional to satisfy their business needs. It is important for you, not only have the necessary skills, but to also look the part.
- Professionalism Period: Avoid selfies, crazy filters, silly faces or gestures. Remember, your profile picture represents you and serves as a constant interview tool for potential clients.
If a picture is worth a thousand words, then what is yours saying to prospective clients? Make sure it’s saying all the right words to assure that, you not only make a good first impression, but a lasting one.
This is the first post of a multipart series of tips to help your profile stand out from the crowd.