If you are wondering how you are going to write a good service description as a freelancer, then I am with you on this pal. Writing a perfect service description can be really hard for anyone.
As you will know, that writing a good service description is a tricky job. Hence you have to find out the different ways of how your service description should stand out from the crowd.
Undoubtedly, every client looks at your service description to know whether you can complete the job he is willing to give you. So, you should understand the clients’ point of view to write a good service description that is going to sell out.
Here, we are going to mention a few tips that will help you as a freelancer to write a good service description for the service you are offering on Krios.
Tips for Writing a Good Service Description – Ultimate Guideline
Read out the below-mentioned tips by Krios that will help you to write a killer description for your services.
1. Think like a Client
So, the first thing that you should do before writing your service description is to think like your employer or client. Hence you need to understand the thought process of your client.
Try to think about the problem your employer might face. After that, write your service description in such a manner that shows that you have the solution to his problems. Your approach should be client-centric. By following this way, you will be one step closer to your goal.
2. Highlight the benefits of your service
Most importantly, write down the features of your services and then convert them into benefits for your client or employer. By highlighting the benefits of your services, you are encouraging the employer to choose you over the other freelancers.
In other words, show the employer or client that how is your service going to benefit him, or what is he going to gain?.
Think about how your services will make his life better, more comfortable, more cost-efficient, and use these ideas to make your service description more enticing.
3. Understand the Clients’ Pain Point
Another important thing, that you must consider as a freelancer is that you need to connect with the pain point of the client at a certain level.
Therefore try to understand the employer and stand in his shoes for a while. After reading your service description, a client must be able to relate to it. He should get that feeling that you have the ultimate solution for his problem.
While writing, you should lay more emphasis on words like “you” and “your” instead of “I”, “we” or “us”. By doing so, you will be able to connect at a deeper level with the employer.
4. Highlight The Features In Your Service Description
You can also highlight the main features of the services you provide in the description. By highlighting your key info, anyone who visits your profile will be able to read the key points at a glance.
Use subheadings or bullet points for writing the main or distinctive features of your service. Make sure that you write in an easy to understand format.
5. Do Not Use Industry Slangs
Try to avoid using industry slang or jargon while writing a good service description. Use those terms which a customer would naturally use to describe what he needs or wants. You do not need to use difficult terminologies.
Keep things as simple as possible. Because readers don’t need to know the technicalities of your work. Since they are only interested in the outcome that you will produce.
6. Be Specific While Writing Your Service Description
Try to be as specific as possible. Instead of sounding generic, it is far better to be specific rather than being more generic. Write more tangible offerings. For example, instead of saying that “you help your customers” you can say “for 2 years, you have helped your clients to earn more revenue.”
7. Invite the Client to Place an Order
So, when you have mentioned all the necessary details, the next thing which you should do is to invite the employer to place his order. Trust me because this factor has a positive psychological effect on the mind of the employer.
If you are going to end writing a service description by inviting the client to place his order then certainly, there are high chances that he is going to choose you there.
To sum it up, I would recommend you all to treat your service description as a sales pitch. As it is going to tell everyone how you are different from the rest of the freelancers in the market.
So, now that you have learned to write a good service description, the only thing you have to do is to apply these tips and tricks.
Also, read out our blog on how you can create an attractive service thumbnail on Krios.