Excellent! The first step is to fill out your online profile. In 2020, it is predicted that 40% of the US workforce will be freelance based. With this, the competition is fierce! You must set yourself apart from the others. The best way to do this is via your online resume, better known as your profile page. The famous American film actor, Will Rogers, coined the phrase “You never get a second chance to make a first impression.” Let’s face it, employers make judgements based on first impressions which is typically your profile picture. Clients overlook logos, graphics and caricatures when choosing a freelancer. They are looking for a real person who appears friendly, honest and professional. So, let’s start with helpful tips for your profile picture that will help you achieve top level opportunities.
Face the Camera and Smile: Clients are looking for warm, friendly and honest people. Someone they can connect to.
Focus is on You: Clients want to be engaged with you, not your surroundings. Choose a neutral background color. Crop your profile picture just below your shoulders and focus on you.
Adequate Light: To ensure your photo is not too harsh, avoid fluorescent lighting and opt for natural light instead.
Resolution Matters: Ensure that your photo is clear and free of blur. The recommended resolution is a minimum of 280×280 pixels.
Business Attire: Clients are looking for a professional to satisfy their business needs. It is important for you, not only have the necessary skills, but to also look the part.
Professionalism Period: Avoid selfies, crazy filters, silly faces or gestures. Remember, your profile picture represents you and serves as a constant interview tool for potential clients.
If a picture is worth a thousand words, then what is yours saying to prospective clients? Make sure it’s saying all the right words to assure that, you not only make a good first impression, but a lasting one.
This is the first post of a multipart series of tips to help your profile stand out from the crowd.
The oldest emotion of mankind is fear, and the strongest type is fear of the unknown. For the past few weeks, the whole planet has been experiencing fear of the unknown, due to the coronavirus outbreak. The virus is not dangerous because it’s worse than other viruses, bacteria or other health-related issues, it is dangerous because it’s unknown and we have no past experiences dealing with it. The even scariest part is that it can mutate, which means that after creating a vaccine the virus could have already mutated and it wouldn’t have any effect on it. We have millions of people dying every year because of cancer and HIV, but nobody panics because we know what it’s all about. But in any condition, fear can be overcome, if the situation is handled sensibly. Every cloud has a silver lining, and if we respect the medical and lockdown recommendations we can all help fight the virus by doing basic, simple things like staying at home (as much as possible) or wash our hands (which should have already been a habit for all of us). Also, an active brain is an active body. Keep your mind occupied with positive things, and now, while you are in lockdown at home, let’s see how you can spend your time in a useful and even happy way.
Keep yourself busy and focused during isolation and lockdown period
Staying at home can get boring or very overwhelming sometimes. It could have two extreme effects: you either get closer to family and partner, or you distance more due to the constant minute scrutiny of everyone’s weaknesses. What you can do is focus on strengths and help each other’s weaknesses. Build your tolerance and patience levels, especially with your partner and loved ones.
Also, with the current market conditions, it’s very depressing to see your stocks, wealth or pension savings going down and even wiped out if leveraged. Make no mistake, they will continue to fall further, so what you can do is embrace the worst, stop looking at the prices and investment constantly and accept the fact that you can’t do anything about it. Trust me, the last thing you need is more health problems due to stress. We’ve been through recessions before and we have survived. Money comes and goes, but the most important thing is to stay cashflow positive for the near future and stay healthy. Stress kills, so avoid unnecessary stress.
Organise your day usefully
This is also a good time to do the stuff you have been putting off for long. You can start with the easiest ones for motivation, like sorting out the food cabinets, fridges, freezers, garage, attic, filing systems, etc. Now is the time to start having good habits, so backup your mobiles and laptops, add virus checks on all devices and keep them updated. Many people don’t do it at all, and putting my technology hat on, I must say that I highly recommend backups and virus checks regularly. It’s healthy to keep these devices as healthy as your body too. Don’t open yourself to be hacked or scammed by the cruel bad actors out there. Get hold of all your bills and put all your paperwork in order. You will be surprised how much you can discover that was overlooked before. You can also find better deals, especially for your insurances, loans, mortgages, mobile phone, home telephone plus other utilities. Shop around and compare various sites.
Stay active at home
If you are a person that enjoys having an active life, plan the day like a workday. If you are working from home, have a focused two hours work, then 30-60 minutes break for personal stuff and this can continue till bedtime. Staying at home could be unpleasant for some people, and if you are in this category, behave as if you were in the office, but don’t forget to have some balance of quality time with supportive close family/partner around you. Try a strict regime of avoiding distractions like munching snacks, especially sugar ones, at regular intervals, or too much couch/TV time, especially during the focused time.
Food is very important for survival, but now it’s not the end of the world. So, instead of queuing up at 6 AM in front of the supermarket and empty all the shelves in 30 minutes, let’s think of this in a rational way. I always keep stock of main ingredients like spices (turmeric, garam masala, cinnamon, etc.) pulses, various beans, fresh garlic, ginger and chilies. All good for metabolism, as well as for the much needed immune system. Also, you can take other natural supplements to improve your immune system if it’s low.
Now that you are at home and you have time, change the menu as much as possible and experiment with new cuisines. Don’t overbuy an eat pasta or rice daily whilst it’s easy to cook, it’s not a balanced diet, and with inactivity carbs and sugars turn to fat and introduce other health issues. Stay away from buying processed and tinned foods as much as possible. Keep a good variety of vegetables always on the menu. Supermarkets are NOT closed, just need to be sensible to go out once a week and plan the shopping. So, stock up good, healthy food, but don’t buy the whole supermarket.
This is a good time to learn how to cook. Anything. It will keep you busy and contribute to your health when you give your body freshly cooked food. Challenge your mind to be adventurous, as an active mind stimulates an active body too. Plenty of YouTube videos and recipes at your fingertips. Be adventurous or ask a friend. I love cooking and can cook most world cuisines popular favourites for my taste buds. Drop red meats or keep to a minimum. I eat fish 3 times a week and mainly oily fish like mackerel, sardines and salmon. Try not eating too much red meat as it’s hard to digest. Hard for me to say this, as I was strictly non-vegetarian for nearly 3 decades. Currently, my diet is 30% vegetarian, pushing to 40%. I have probiotics via home-made Greek yogurt with oats, a teaspoon of honey, fruits, chia seeds, flax seeds and granola.
Be more patient and teach your partner to cook, or learn from each other. Cooking and eating together is time worth investing in. In my case, I have a varied menu and always changing menus and recipes. On the other hand, my partner has her 10 favourite things she can cook, so it’s challenging to teach constantly some tips to stretch her comfort zone (often childhood foods). If this sounds familiar, to the point of household arguments, be patient and go through the pain of teaching your partner. It’s a bonding exercise, as well as an investment.
Mix business and pleasure
You are in the comfort of your own home and you are the boss there. Try enjoying your home, perhaps maybe even rearranging and updating it a little bit. Try new hobbies: new language, skill, social media mastery. You have gained time from all that changing/dressing up, travel, office chit chats, coffees and meetings for the sake of meetings, etc. I used to call this Footzie time in the 90s, when we used to (dare I say) operate on windows PC that required constant upgrades, blue screen of death reboots time-wasting.
You can’t go out, but you can have date nights at home with your partner every evening. Communicate with your partner as you will be surprised how they could help you even in your work. Cook dinner together and watch movies daily. It is more intimate than being in a restaurant and movie theatre, so see the bright side and enjoy each other’s company. Focus on the strengths with patience, as mentioned before, as it can easily break a relationship during these stressful times.
Catch up with those movies you wanted to see or started but never finished, or even watch again movies that you love. If you’ve always complained that you haven’t read a book since college due to the hectic office schedule, now you have no excuse for that. Read the books you’ve always wanted to read but never had the time to do it. Pour a glass of wine or a cup of tea, make yourself comfortable on the sofa and detach from the tension of the real world by stepping into the realm of storytelling. You need a break from coronavirus news, so switch the TV off and read some good literature. Or even bad literature. There’s always something to learn from any book.
Look after your health
Keep the home clean and disinfected. If you step out for shopping or whatever, do not shake hands or touch your face until you return home and go straight to the washroom to clean hands with soap and water. Even touching lifts and door handles is not safe, hence it’s very important to keep a good hygiene. You can keep a hand sanitizer with you and use it while you are outside.
You have more time to relax, but don’t become a TV couch potato. It’s not difficult to do some exercise at home. Amazing how Yoga has become so popular now, as you don’t need to go to a gym. Plus, it has many other benefits for your physical and mental health.
There’s only so much news you can stomach. 24×7 on listening to new virus cases or deaths is hardly inspiring. Keep news to a minimum. Watch other news like stock markets, cooking shows, Discovery Channel, Animal Planet, movie channels, to escape from the same old virus updates that can be depressing for some or stressful for others. There’s no point looking at people that constantly need someone to blame for anything and criticise all the time, getting into arguments and debates. Be at peace, as stress really makes matters worse on all counts, especially reducing your immune levels. Sleep and catch up with rest, especially if you have hectic travel lifestyle, with different time zones. Relax, rest and charge your batteries for whatever is coming. You need to stay healthy for your loved ones and have the energy and strength to overcome this.
Let’s beat coronavirus sensibly by being extra active mentally and introduce habits of eating and resting healthily.
I am Zeeshan Akram a Freelance WordPress and Digital Marketing Expert having 6 plus years of expertise in Web and digital marketing across a wide range of industries.
Specialize in the following areas:
– Create, Fix, Customize, WordPress Website and blogs
– Digital Marketing strategy and Plan
– Digital marketing for Brands
– Web content and Site Optimization
– Graphic Designing (Photoshop Editing, Flyer design, Business cards and many more….)
I joined Krios.io as a WordPress developer and digital marketer freelancer at the start of 2020. Now, I am a proud member of the Krios.io platform and working at Blog.Krios.io as a WordPress developer. I truly believe that a person with skills cannot be unemployed for a long time. I struggled a lot at the beginning of my career but I didn’t give up. I suggest you start your freelancing career on the professional freelance websites like Krios.io. There are no shortcuts, be consistent and I assure you that you will get your fruits very soon.
To visit my profile please click on the link below:
(Infographic) A Copywriter produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
“Copywriting is the process of writing advertising promotional materials. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. ” — Wikipedia
Copywriters write the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” That’s why a copywriter is often referred to as “a salesman in print.”
So why does your business need one?
Because copy and content marketing offers three times the leads of traditional marketing, while costing around 62 percent less. It’s all about conversion and Copywriters are GREAT at it.
Copywriters help turn your ads into literary genius — the kind that makes readers convert and buy!
Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.
Graphics can be enticing… though all on their own they’re not always clear. Visuals are often your first impression but copywriting is your lasting impression. Ultimately instilling brand, sales or message awareness.
Illustrate your brands message across clearly and concisely
Delight the reader with actionable writing that inspires and convinces
Drive sales and lead generation
Use emotion to ‘seal the deal’ with words
What do Copywriters write & create?
Website and landing page copy
Internet ads: LinkedIn, Twitter, Google/PPC Ads
Social media posts
Case studies, product reviews
Sales presentations and slide decks
To name a few things they;
– Write (obviously) – Research – Interview – Edit – Proofread – Manage projects – Source images – Plan and implement marketing campaigns
What’s important to understand is that while words are the main output of a copywriter, writing isn’t necessarily what they spend most of their time doing. They have to do a lot of research and thinking, tweaking and formatting, and a bunch of other seemingly peripheral tasks.
In fact, often whilst working on a projecta copywriter will spend half their time researching, a third editing and only a sixth actually writing.Despite what some people think, copywriting is a lot more than just ‘wordsmithing’.
Work activities also include
Meeting with account executives to discuss the client’s requirements and core messages and target audience.
Familiarising themselves with the product, target audience and competitor activities in the market.
Brainstorming ideas and concepts for the visual and words with other members of the creative team.
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used).
Reviewing progress, modifying copy until the client is satisfied.
Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
5 Elements a good Copywriter harnesses when writing copy
Knowledge and focus on the right audience
A clear aim for the copy
A targeted audience reaction the copy should achieve
A strategy to obtain the desired customer reaction
SEO keyword optimization (not a focus, a natural inclusion)
Copywriters are results-driven, just as much as CEOs.
That’s because clients are only happy if the copywriters content gets them sales, and lots of them. Copywriters have to be driven. They also have to keep up on all of the latest marketing trends, platforms, and even financial trends.
Krios is a platform that connects employers and freelancers in the next hire share economy. Many skilled individuals are turning to freelancing as a result of the freedom and flexibility that it brings. Krios enables employers looking to hire and freelancers searching for jobs to connect with one another. Sign up now to search for job opportunities and showcase your skills.