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How to Find the Right Freelancer on Krios

The freelancing network is getting bigger and bigger with time, and it doesn’t seem to slow down in the coming time. Whether you are a huge corporation or a small business owner, you must always have some tasks to outsource.

If you are new to this freelancing network, then several thoughts might cross your mind before hiring a freelancer like; how should I hire a freelancer? From which platform will I be able to get an expert freelancer to outsource my few tasks? Will he able to complete the required task?

Krios will take care of this headache for you as we provide you the following guideway, which will resolve all these queries for you.

  1. Ask Around In Your Network:

When looking for an expert freelancer, it is better to ask around in your network or circle about the freelancers’ people have hired before.

 If you reach out to people in your network for freelancers’ recommendations, they will have a previous experience that they will share with you. If a freelancer is being recommended, then he must have gained that recommendation through his quality work. 

  1. Social Media:

Presence on social media is only not essential for any business, but it also includes freelancers. Use any social media platform like Facebook or Instagram, where you might fight the right freelancer for you.

Join our Facebook page to get all the latest updates about our business and freelancers. You may ask around other people for quality recommendations.

  1. Read Reviews:

Another way to know which freelancer is the right fit for you is to read their reviews. You can read the reviews given to each freelancer by their previous employers’ on Krios. By clicking on a freelancer’s chosen service, you can read the reviews given to that freelancer for his previous work.

After reading the reviews, you can get to know the quality of service provided by each freelancer. It will surely help you to shortlist several freelancers from which you can choose the one for you.

  1. View Their Portfolio:

Krios allows each freelancer to display their portfolio along with the description. By taking a good look at the portfolio, you can see each freelancer’s capabilities and capacity. 

 You can also ask a freelancer to show sample work before making a final decision. It will help you in getting to know the freelancers’ working style.  

  1. Give an Underdog a Shot:

Don’t be afraid to make your bet on an underdog in this game. He might be the best choice for you.  A newbie also has what it takes to produce a top-notch result. 

Instead of hiring a more famous or popular freelancer, you should take a leap of faith in choosing a newbie to complete your task. He will cost you less than a popular or most reviewed freelancer and will put his full effort and time in completing the task assigned to him.

Just make sure to communicate well with him to be sure that he is doing exactly what you want.

  1. Communication is the Key:

When they say that communication is the key in every relationship, I guess it works for this process too. Effective communication with your freelancer will surely help you to get the desired outcome you want from him.

When you provide clear cut guidelines to the freelancer, he will be able to produce the results as you want. Make sure to provide him all the necessary details for the completion of the project.

Krios provides the service of real-time chat between the employer and the freelancer to make sure that they can discuss everything before and during the process of completion of the task.

  1. On-Time Payment:

Like your regular employees, you must also make sure to pay your freelancer on time. Treat your freelancers well, like your traditional regular employees. When a freelancer is happy or satisfied with you, he will indeed produce great work.

You can take your time to review the work and then send the final payment to the freelancer. Krios always escrows’ the employer’s payment for a few days so that he can review the final work delivered to him. 

When you are fully satisfied with the work delivered to you, you can only make the freelancer’s final payment.

  1. Leave Positive reviews:

One great benefit you can provide to your freelancer is to leave a positive review on the platform about the work he has done.

If you are satisfied with the work delivered to you by the freelancer, then you can give a 5-star review on their service. By giving a 5-star review to your freelancer, you help him grow his business on this freelancing network.

  1. Give Respect to Your Freelancer:

Your freelancer needs to know that you not only value him for his skills but also value him as a person. Give respect to your freelancer, show him that you admire his skills.

Respect is a two-way street. When you give respect only then, you can earn respect.

Understand your freelancer if he has some issues and wants to take a day off. After all, they are humans who have a social life and may need to take a day off to fulfill their family commitments.

If you are looking forward to hiring a freelancer now, then choose Krios, as it is one of the best platforms which provide expert and talented freelancers from around the globe. Readout our next article to get to know how you can hire expert freelancers from Krios.

Krios is a marketplace for both freelancers and businesses of any size. Consider signing up to Krios to get your job done by the talented and skilled freelancers from all around the world.

Why Small Business Owners Should Hire Freelancers

Freelancing has become popular in the last few decades. Many organizations have started to hire freelancers instead of part-time employees to complete some of the tasks.  Krios and some other platforms have made the process of hiring expert freelancers easy. 

According to a survey done in 2020, 42% of freelancers are millennials, because mostly they like to have a flexible work schedule. The freelancing market is getting bigger day by day, so to grow, a small business owner must also consider going with the flow. 

Now the question is why, as a small business owner, should you consider hiring freelancers? Well, the below-mentioned reasons will clear out your doubts about it. 

  1. Specialized Talent

A freelancer is specialized in a specific niche. He sticks to that field and gains more and more expertise regarding that domain. You must sometimes face a problem that requires expert help to resolve that issue. In such a situation, you should get the help of an expert freelancer. 

An expert freelancer has what it takes to provide you with the top-notch result. There is a high possibility that he has worked with your competitors, too, to have enough knowledge and experience of how the environment works. 

  1. Helps to Grow Your Business

Small businesses don’t work like large cooperations. They have to keep the cost minimum and always promote their business to grow in the competitive market.

For small business owners, freelancers are not just a competitive advantage; they are skilled specialists who can help you grow your business. Freelancers are dedicated workers who provide quality work every time to make sure that their employer is satisfied.

  1. No Training Required

You often need to train your regular employees for specific tasks that they must perform, which costs you your money and time. But that is not the case with freelancers. They are trained in their specific niches and require no further training.

As a small business owner, it is quite a delight that you don’t have to burden yourself with your employees’ training expenses by hiring a freelancer.

  1. Less Overhead

Wondering if you have enough space in your office for an extra addition of employees? Can you afford to pay a full-time employee? If these are the concerns you have, then the answer for you is to hire an expert freelancer.

A freelancer usually works from their own space like home. You only need to pay the freelancer for the amount of work he has done, and you don’t have to pay for further bonuses, insurance, and other allowances which you usually pay to a full-time employee. 

Krios will take care of this problem for you. Just visit our platform and get an expert freelancer for your business without worrying about the above concerns.

  1. Flexibility

By hiring a freelancer, you can quickly move them around from one project to another without worrying about affecting your business.

You can build an easy and flexible relationship with the freelancer. Hire them when you need their service in a project, and then you can let them go without worrying about any other thing.

  1. Faster Service

Hiring a full-time employee requires much time. You need to take several interviews and tests to hire a full-time employee. But with Krios, you can hire an expert freelancer who will complete the task efficiently and will help you to meet your deadline. 

Freelancers provide efficient and fast service whenever you need them. They work with much dedication and provide their full effort and time to complete every task given to them on time.

In terms of efficiency and quality work, they are as good as a chocolate-covered Oreo. So don’t cloud your judgment on whether you should hire a freelancer or not. Visit Krios and outsource some of your tasks to an expert freelancer.

So don’t wait anymore and read out our next article, which will guide you on how you can hire an expert freelancer from Krios.

Teresa’s Tips

Why use Freelancer vs full-time Employee

The global workforce trend is changing rapidly; 9 to 5 work pattern is no longer the only option available. Many organizations have adapted themselves with the current trend of hiring freelancers to complete some of their tasks instead of regular full-time employees. 

As we breathe in a technological era, the workplace’s location is now no longer an issue. Now we can work from anywhere, at any time, and organizations have decided to go along with this deviation.

Now the question is why an organization should consider hiring a freelancer for their work when they have a full-time employee?  

 I will give you some reason to why you should consider outsourcing some of your tasks to expert freelancers.

  1. Less Costly

The first and foremost reason is that freelancers are less costly in comparison to full-time employees. You only pay a freelancer for hours he invests in completing your task. You don’t need to pay a full-time employee for 8 hours when he only does work of 5 hours and slacks off 3 hours for coffee breaks, chit chat, and internet surfing. 

  1. No Payment of Additional benefits

Another perk of hiring a freelancer is that you don’t have to worry about paying bonuses, medical insurance, or housing allowance. You only pay him for the project on which he works, and that’s it. Hiring a freelancer keeps your pocket happy. So join Krios to find out the expert freelancer for your task.

  1. Extension in business hours

We no longer live in the old era, where humans knew how to wait. Nowadays, everything is super-fast. Everything you want at the moment is just a few clicks away. Consumers also want to get instant replies to their queries.

 You can hire expert freelancers to resolve the queries of consumers on any social media platform, or they can comment down on your business blogs to answer the questions of your consumers. Freelancers provide the extension to your business hours.

  1. Completion of Temporary Tasks

 Sometimes you need to complete a temporary task that requires an expert or skilled person. Now you don’t have to hire a full-time employee or even a part-timer to complete that task. Just hire an expert freelancer from Krios and get your work done efficiently. 

  1. Saves Office Space

Another edge of hiring a freelancer is that you can increase your workforce without worrying about your workspace. No need to rent out huge offices just because you have a large workforce. 

  1. Access to Global Talent

Freelancing grants you access to a global workforce. The geographic limitation is no longer an issue.  You can hire a freelancer from a vast pool of talent and can have a talented addition to your workforce without worrying about the geographic locations.

Krios provides you easy access to a vast pool of talented freelancers from around the world. So join Krios now to get your expert freelancer from around the globe. 

  1. Experts

Freelancers are experts in their domain. Hiring a freelancer means hiring an expert. They can complete the given task quickly and accurately. A simple task outside of your expertise may cost you more than your time and money. So hiring an expert freelancer is the option you must choose when a business task outside your domain and expertise arrives. 

  1. They know how to get things done.

Freelancers know how things work as they have worked for several organizations. There is a high chance that they have worked with your competitors too. They have much more experience than your regular employees of the organization as they have worked in several competitive environments.

  1. Fresh Blood in the workforce

There is a big chance that your freelancer will work better than your full-time employees as they work in a competitive environment. They must maintain their quality of work to make sure that the client is satisfied with their work.  They can be considered the organization’s fresh blood, as they bring new ideas with themselves.

  1. More competent than full-time employees

 A freelancer must deliver excellent work quality so that his relationship remains consistent and firm with his employer. Full-time employees do not feel threatened when they don’t deliver quality work regularly.  So a freelancer is more competitive than a regular employee as he must always provide his best services to maintain a tight bond with the employer.

In the end, all I can say is that it is beneficial for an organization to outsource some of its tasks to expert freelancers. With Krios, you don’t have to worry about investing much time finding your organization’s perfect freelancer. Visit Krios and get access to a vast pool of global talent.

I am pretty sure that now you must be convinced about outsourcing some of your tasks to a freelancer, so read out our next article, which will tell you easy ways of how an employer can hire a freelancer from Krios.

Teresa’s Tips

How an Employer Can Hire a Freelancer

Hello Individuals and Businesses!

Do you want to hire a freelancer for your work, but not sure from where should you hire? Don’t worry, Krios is the place where you will find the skilled and expert freelancers for your job.

Krios is a marketplace for both freelancers and businesses of all sizes. Krios helps employers to find the right person for their job. Now get your work done by skilled freelancers in no time.

How To Hire a Freelancer on Krios

First of all, create an account on Krios.io and sign up as an employer.

Step 1.

Step 2.

There are two ways for employers to hire a freelancer.

First Method to Hire Freelancers on Krios:

The first method requires the employers to make use of the search bar.

  • Search a specific keyword/term related to the service you require in the search bar. Krios will show services(gigs) of expert freelancers related to the searched keyword/term.
  • After you have done your search about the service you require,  a page will display multiple freelancers’ services(gigs) related to your keyword. 
  • You can filter down the search of any service based on different categories and subcategories like Country, Name, Address.
  • Click on the service/gig of a freelancer and read its description. If you think that the chosen freelancer has the skills you need, select that service and proceed to make escrowed payment.
  • Discuss the details of the job with the freelancer.  Tell him about the deadlines and all the other requirements of the work.
  • After providing the card details, the payment will be escrowed, and in any case, if the work done by the freelancer is not up to your expectations, then the amount of money will be sent back to your account.
  • Suppose, by any chance, the employer doesn’t like the work which has been delivered to him after the payment has been transferred from his account to the freelancer’s account. In that case, the employer can generate a ticket from the customer support service to resolve the issue.
  • You can always check the updates regarding your work by setting up milestones. The client can assign different tasks to each milestone. By doing so, A client can always have an update regarding the completion of the job.
  • A direct message board or inbox service is available 24/7 so that you can always have an instant chat with the freelancer regarding your work.

Second Method to Hire a Freelancer on Krios

There is also an alternate method for the employer to hire a freelancer. Instead of the employer searching for freelancers, freelancers send proposals to the employer based on the job offer employer posts.

  • For this purpose, you need to log in to your account as a client and then click on the jobs drop-down menu and click on post a job.

After that, fill in the following  details regarding your work:

  • Job title
  • Job description
  • Suitable tags related to your job
  • Select the categories and subcategories
  • Your estimated budget for the job.
  • Add a related file if you want to.

 Click on the button below to Post job.

  • After posting the job on the platform, you will see multiple proposals sent from freelancers who will like to take on the job.  Choose among the different proposals to see which one fulfills your requirement.
  • After selecting a freelancer, you will need to provide details for making the payment.  The payment is escrowed until you are completely satisfied with the work delivered to you by your freelancer.
  •  If, for any reason, the employer is not satisfied by the work delivered to him by the freelancer, then, in that case, the employer can dispute the order and escrowed payment will be sent back to his account.
  • Even after the transfer of payment from the employer’s account to the freelancer’s account, if the employer has some issues with the work he has received, he can open or generate a ticket from the customer service support to resolve the issue.

This method is time-saving and optimum for those employers who do not wish to spend much time searching for the desired freelancer. Instead, expert freelancers approach them, and then the employer only needs to choose among them.

Krios is a marketplace for both freelancers and businesses of all sizes. Consider signing up to Krios to get your job done by the talented and skilled freelancers from all around the world.

So, you’ve decided to join Krios.io as a freelancer?

Excellent!  The first step is to fill out your online profile.  In 2020, it is predicted that 40% of the US workforce will be freelance based.  With this, the competition is fierce! You must set yourself apart from the others.  The best way to do this is via your online resume, better known as your profile page.  The famous American film actor, Will Rogers, coined the phrase “You never get a second chance to make a first impression.”  Let’s face it, employers make judgements based on first impressions which is typically your profile picture.  Clients overlook logos, graphics and caricatures when choosing a freelancer.  They are looking for a real person who appears friendly, honest and professional.  So, let’s start with helpful tips for your profile picture that will help you achieve top level opportunities. 

Profile Pictures
  1. Face the Camera and Smile:  Clients are looking for warm, friendly and honest people.  Someone they can connect to.
  2. Focus is on You:  Clients want to be engaged with you, not your surroundings.  Choose a neutral background color.  Crop your profile picture just below your shoulders and focus on you.
  3. Adequate Light:  To ensure your photo is not too harsh, avoid fluorescent lighting and opt for natural light instead. 
  4. Resolution Matters:  Ensure that your photo is clear and free of blur.  The recommended resolution is a minimum of 280×280 pixels. 
  5. Business Attire:  Clients are looking for a professional to satisfy their business needs.  It is important for you, not only have the necessary skills, but to also look the part.  
  6. Professionalism Period:  Avoid selfies, crazy filters, silly faces or gestures.  Remember, your profile picture represents you and serves as a constant interview tool for potential clients.

If a picture is worth a thousand words, then what is yours saying to prospective clients?  Make sure it’s saying all the right words to assure that, you not only make a good first impression, but a lasting one. 

This is the first post of a multipart series of tips to help your profile stand out from the crowd.


Teresa’s Tips

Let’s beat coronavirus sensibly – an active brain is an active body

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Author: Mru Patel, Founder and CEO eWealthTech

The oldest emotion of mankind is fear, and the strongest type is fear of the unknown. For the past few weeks, the whole planet has been experiencing fear of the unknown, due to the coronavirus outbreak. The virus is not dangerous because it’s worse than other viruses, bacteria or other health-related issues, it is dangerous because it’s unknown and we have no past experiences dealing with it. The even scariest part is that it can mutate, which means that after creating a vaccine the virus could have already mutated and it wouldn’t have any effect on it. We have millions of people dying every year because of cancer and HIV, but nobody panics because we know what it’s all about. But in any condition, fear can be overcome, if the situation is handled sensibly. Every cloud has a silver lining, and if we respect the medical and lockdown recommendations we can all help fight the virus by doing basic, simple things like staying at home (as much as possible) or wash our hands (which should have already been a habit for all of us). Also, an active brain is an active body. Keep your mind occupied with positive things, and now, while you are in lockdown at home, let’s see how you can spend your time in a useful and even happy way.

MRU Patel – WealthTech – https://www.linkedin.com/in/mrupatel/

Keep yourself busy and focused during isolation and lockdown period

Staying at home can get boring or very overwhelming sometimes. It could have two extreme effects: you either get closer to family and partner, or you distance more due to the constant minute scrutiny of everyone’s weaknesses. What you can do is focus on strengths and help each other’s weaknesses. Build your tolerance and patience levels, especially with your partner and loved ones.

Also, with the current market conditions, it’s very depressing to see your stocks, wealth or pension savings going down and even wiped out if leveraged. Make no mistake, they will continue to fall further, so what you can do is embrace the worst, stop looking at the prices and investment constantly and accept the fact that you can’t do anything about it. Trust me, the last thing you need is more health problems due to stress. We’ve been through recessions before and we have survived. Money comes and goes, but the most important thing is to stay cashflow positive for the near future and stay healthy. Stress kills, so avoid unnecessary stress.

Organise your day usefully

This is also a good time to do the stuff you have been putting off for long. You can start with the easiest ones for motivation, like sorting out the food cabinets, fridges, freezers, garage, attic, filing systems, etc. Now is the time to start having good habits, so backup your mobiles and laptops, add virus checks on all devices and keep them updated. Many people don’t do it at all, and putting my technology hat on, I must say that I highly recommend backups and virus checks regularly. It’s healthy to keep these devices as healthy as your body too. Don’t open yourself to be hacked or scammed by the cruel bad actors out there. Get hold of all your bills and put all your paperwork in order. You will be surprised how much you can discover that was overlooked before. You can also find better deals, especially for your insurances, loans, mortgages, mobile phone, home telephone plus other utilities. Shop around and compare various sites.

Stay active at home

If you are a person that enjoys having an active life, plan the day like a workday. If you are working from home, have a focused two hours work, then 30-60 minutes break for personal stuff and this can continue till bedtime. Staying at home could be unpleasant for some people, and if you are in this category, behave as if you were in the office, but don’t forget to have some balance of quality time with supportive close family/partner around you. Try a strict regime of avoiding distractions like munching snacks, especially sugar ones, at regular intervals, or too much couch/TV time, especially during the focused time.

Sensible shopping

Food is very important for survival, but now it’s not the end of the world. So, instead of queuing up at 6 AM in front of the supermarket and empty all the shelves in 30 minutes, let’s think of this in a rational way. I always keep stock of main ingredients like spices (turmeric, garam masala, cinnamon, etc.) pulses, various beans, fresh garlic, ginger and chilies. All good for metabolism, as well as for the much needed immune system. Also, you can take other natural supplements to improve your immune system if it’s low.

Now that you are at home and you have time, change the menu as much as possible and experiment with new cuisines. Don’t overbuy an eat pasta or rice daily whilst it’s easy to cook, it’s not a balanced diet, and with inactivity carbs and sugars turn to fat and introduce other health issues. Stay away from buying processed and tinned foods as much as possible. Keep a good variety of vegetables always on the menu. Supermarkets are NOT closed, just need to be sensible to go out once a week and plan the shopping. So, stock up good, healthy food, but don’t buy the whole supermarket.

Diverse cooking

This is a good time to learn how to cook. Anything. It will keep you busy and contribute to your health when you give your body freshly cooked food. Challenge your mind to be adventurous, as an active mind stimulates an active body too. Plenty of YouTube videos and recipes at your fingertips. Be adventurous or ask a friend. I love cooking and can cook most world cuisines popular favourites for my taste buds. Drop red meats or keep to a minimum. I eat fish 3 times a week and mainly oily fish like mackerel, sardines and salmon. Try not eating too much red meat as it’s hard to digest. Hard for me to say this, as I was strictly non-vegetarian for nearly 3 decades. Currently, my diet is 30% vegetarian, pushing to 40%. I have probiotics via home-made Greek yogurt with oats, a teaspoon of honey, fruits, chia seeds, flax seeds and granola.

Be more patient and teach your partner to cook, or learn from each other. Cooking and eating together is time worth investing in. In my case, I have a varied menu and always changing menus and recipes. On the other hand, my partner has her 10 favourite things she can cook, so it’s challenging to teach constantly some tips to stretch her comfort zone (often childhood foods). If this sounds familiar, to the point of household arguments, be patient and go through the pain of teaching your partner. It’s a bonding exercise, as well as an investment.

Mix business and pleasure

You are in the comfort of your own home and you are the boss there. Try enjoying your home, perhaps maybe even rearranging and updating it a little bit. Try new hobbies: new language, skill, social media mastery. You have gained time from all that changing/dressing up, travel, office chit chats, coffees and meetings for the sake of meetings, etc. I used to call this Footzie time in the 90s, when we used to (dare I say) operate on windows PC that required constant upgrades, blue screen of death reboots time-wasting.

You can’t go out, but you can have date nights at home with your partner every evening. Communicate with your partner as you will be surprised how they could help you even in your work. Cook dinner together and watch movies daily. It is more intimate than being in a restaurant and movie theatre, so see the bright side and enjoy each other’s company. Focus on the strengths with patience, as mentioned before, as it can easily break a relationship during these stressful times.

Catch up with those movies you wanted to see or started but never finished, or even watch again movies that you love. If you’ve always complained that you haven’t read a book since college due to the hectic office schedule, now you have no excuse for that. Read the books you’ve always wanted to read but never had the time to do it. Pour a glass of wine or a cup of tea, make yourself comfortable on the sofa and detach from the tension of the real world by stepping into the realm of storytelling. You need a break from coronavirus news, so switch the TV off and read some good literature. Or even bad literature. There’s always something to learn from any book.

Look after your health

Keep the home clean and disinfected. If you step out for shopping or whatever, do not shake hands or touch your face until you return home and go straight to the washroom to clean hands with soap and water. Even touching lifts and door handles is not safe, hence it’s very important to keep a good hygiene. You can keep a hand sanitizer with you and use it while you are outside.

You have more time to relax, but don’t become a TV couch potato. It’s not difficult to do some exercise at home. Amazing how Yoga has become so popular now, as you don’t need to go to a gym. Plus, it has many other benefits for your physical and mental health.

There’s only so much news you can stomach. 24×7 on listening to new virus cases or deaths is hardly inspiring. Keep news to a minimum. Watch other news like stock markets, cooking shows, Discovery Channel, Animal Planet, movie channels, to escape from the same old virus updates that can be depressing for some or stressful for others. There’s no point looking at people that constantly need someone to blame for anything and criticise all the time, getting into arguments and debates. Be at peace, as stress really makes matters worse on all counts, especially reducing your immune levels. Sleep and catch up with rest, especially if you have hectic travel lifestyle, with different time zones. Relax, rest and charge your batteries for whatever is coming. You need to stay healthy for your loved ones and have the energy and strength to overcome this.

Let’s beat coronavirus sensibly by being extra active mentally and introduce habits of eating and resting healthily.

Zero to Hero WordPress Website Developer

I am Zeeshan Akram a Freelance WordPress and Digital Marketing Expert having 6 plus years of expertise in Web and digital marketing across a wide range of industries.

Specialize in the following areas:

– Create, Fix, Customize, WordPress Website and blogs

– Digital Marketing strategy and Plan

– Digital marketing for Brands

– Web content and Site Optimization

– Graphic Designing (Photoshop Editing, Flyer design, Business cards and many more….)

I joined Krios.io as a WordPress developer and digital marketer freelancer at the start of 2020. Now, I am a proud member of the Krios.io platform and working at Blog.Krios.io as a WordPress developer. I truly believe that a person with skills cannot be unemployed for a long time. I struggled a lot at the beginning of my career but I didn’t give up. I suggest you start your freelancing career on the professional freelance websites like Krios.io. There are no shortcuts, be consistent and I assure you that you will get your fruits very soon.

To visit my profile please click on the link below:

https://www.krios.io/u/zeeshan

What does a Copywriter do and why does your business need one?

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(Infographic) A Copywriter produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

“Copywriting is the process of writing advertising promotional materials. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. ” — Wikipedia

Copywriters write the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” That’s why a copywriter is often referred to as “a salesman in print.”

So why does your business need one?

Because copy and content marketing offers three times the leads of traditional marketing, while costing around 62 percent less. It’s all about conversion and Copywriters are GREAT at it.

Copywriters help turn your ads into literary genius — the kind that makes readers convert and buy!

Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.

Graphics can be enticing… though all on their own they’re not always clear. Visuals are often your first impression but copywriting is your lasting impression. Ultimately instilling brand, sales or message awareness.

Copywriters;

  • Illustrate your brands message across clearly and concisely
  • Delight the reader with actionable writing that inspires and convinces
  • Drive sales and lead generation
  • Use emotion to ‘seal the deal’ with words

What do Copywriters write & create?

  • Blog posts
  • Website and landing page copy
  • Internet ads: LinkedIn, Twitter, Google/PPC Ads
  • Email campaigns
  • E-books
  • Social media posts
  • White papers
  • Case studies, product reviews
  • Industry reports
  • Press releases
  • Newsletters, bios
  • Sales presentations and slide decks

Work activities

To name a few things they;

– Write (obviously)
– Research
– Interview
– Edit
– Proofread
– Manage projects
– Source images
– Plan and implement marketing campaigns

What’s important to understand is that while words are the main output of a copywriter, writing isn’t necessarily what they spend most of their time doing. They have to do a lot of research and thinking, tweaking and formatting, and a bunch of other seemingly peripheral tasks.

In fact, often whilst working on a project a copywriter will spend half their time researching, a third editing and only a sixth actually writing.Despite what some people think, copywriting is a lot more than just ‘wordsmithing’.

Work activities also include

  • Meeting with account executives to discuss the client’s requirements and core messages and target audience.
  • Familiarising themselves with the product, target audience and competitor activities in the market.
  • Brainstorming ideas and concepts for the visual and words with other members of the creative team.
  • Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
  • Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used).
  • Reviewing progress, modifying copy until the client is satisfied.
  • Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

5 Elements a good Copywriter harnesses when writing copy

  • Knowledge and focus on the right audience
  • A clear aim for the copy
  • A targeted audience reaction the copy should achieve
  • A strategy to obtain the desired customer reaction
  • SEO keyword optimization (not a focus, a natural inclusion)

Copywriters are results-driven, just as much as CEOs.

That’s because clients are only happy if the copywriters content gets them sales, and lots of them. Copywriters have to be driven. They also have to keep up on all of the latest marketing trends, platforms, and even financial trends.

So where can you source a great Copywriter? – http://www.Krios.io

All things KRI

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Krios – Employer Tips Coming Soon

Watch this blog to see great tips to keep your hiring practises safe in the Gig Economy…