If you are willing to become a freelance photographer, you might worry about whether it is a good option or not. But trust me becoming a freelance photographer is not a wrong choice at all if you are passionate about it. Also, you can earn your living by pursuing what you actually love.
By becoming a freelance photographer, you will enjoy freedom, flexibility, satisfaction and fulfilment. But like any other freelancer, you must also market yourself to get successful. So you must learn marketing skills in addition to photography skills too.
So that being said, you should learn about various marketing skills and then see which one suits you the best. Undoubtedly, you will succeed as a freelance photographer by properly laying out an effective strategy for yourself. By implementing an effective strategy, you will be able to keep your clients for an extended period.
Krios has described the various marketing skills that will help you to succeed as a freelance photographer.
No. 1 Create Your Online Portfolio
First of all, create an online portfolio for yourself so that clients can see the quality work you can deliver. It is also essential so that clients can see that you are a professional photographer. Your portfolio must display your high-quality work. If you do not have any work to show to your clients, you should try some free photography projects.
You can also shoot some photos for models who want to build their portfolios. By doing this, you can create your own portfolio also. Also, you can make your portfolio by covering up some local events and gatherings. Try to use multiple photography techniques and skills in your portfolio so that clients can see your skills.
No. 2 Make Full Use of Social Media
It is certainly not wrong to say that social media is the best medium to display your photography skills. It is one of the best marketing strategies you can implement. You can connect with various followers and find potential clients on social media by displaying your work.
Instagram is one of the great and finest platforms that you can use as a photographer to display your work. It has almost 1 billion users so you can increase your followers by displaying your high-quality work. You can build your brand on Instagram and can attract many potential customers also.
TikTok is another application that is getting popular nowadays. Many videographers use this application to display their work and creativity. Videographers edit their videos and also show how they shoot their videos using multiple techniques. By doing this, they can increase their chances of meeting potential clients. Therefore, you should make full use of social media in order to create a bigger network of young people and clients.
No. 3 Start Your Own Blog
Another tip to become a successful freelance photographer is to start writing up your own blogs. It would be best to include a blog section on your website and your portfolio. By creating a blog, you can market yourself effectively. If you are not sure about how to design a website, you do not have to worry as WordPress makes this task really easy even for beginners.
Blogging can also help you to build your brand. Through blogging, you can also increase your network. You can make your mark in the photography industry. Write up in your blog about the different techniques and tricks you use in photography.
No. 4 Receive Feedback from Your Clients
One thing that you must always do is to receive feedback from your clients. You can receive feedback from your former clients either in written form or through a video message. Having these feedbacks from your previous clients prove your credibility. It shows that you are a professional photographer who has good skills.
Always ask your former clients to give feedback on the work that you have completed. By displaying these feedbacks, the potential clients will trust you more easily. It is also a successful or constructive way to connect with more people and build trustable relationships.
No. 5 Create E-Mail List of Your Clients
Creating an e-mail list of your clients and sending them e-mails regarding your photography work and services is an excellent marketing strategy. It also keeps your relationship with your previous clients stronger. Therefore, try to maintain an e-mail list of your clients and potential clients in order to grow as a successful freelance photographer.
By sending work-related e-mails to potential clients, you can show them the skills and technique you have. You can also build trust with your clients by sending them an e-mail at regular intervals. You should keep in mind that you should consider the timing and consistency with which you send e-mails. Therefore, try to manage the time of sending e-mails to your subscribers strategically.
No. 6 Build Network with Other Professional Photographers
Like in any other industry, it is necessary to build and expand your network with other field professionals. Therefore, you should also follow some professional photographers. Get involved with other professional photographers in your community so that you can market yourself. Promote their business so that they too will promote your work in the market.
No. 7 Practice More to Become a Successful Freelance Photographer
Practice, practice and practice! There is no harm in practising your skills as much as you can. Practice will only help you to shine and polish your skills. Your photography techniques and skills will only get better with practising. Take your camera around with you and use various techniques to take photos.
By following the strategies mentioned earlier, you will be able to become a successful freelance photographer. So, try to use these strategies effectively and see which one works out the best for you.
Also, read our other blog that will provide you tips on how to take your career to the next level.